1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data that can be used to personally identify you.
1.2 The controller in charge for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is SmartZebra GmbH, Siemens-Halske-Ring 2, 03046 Cottbus, Deutschland, Tel.: +49355 86688153, E-Mail: info@smart-zebra.de. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.
2) Data collection when visiting our website
2.1 If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the page server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website:
The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the responsible party). You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.
3.1 Webflow
We use the system of the following provider to host our website and display the page content: Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA
All data collected on our website is processed on the provider's servers.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
3.2 Cloudflare
We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content or scripts faster via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) point f GDPR. We have concluded an order processing contract with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files placed on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), some of these cookies remain on your device for a longer period of time and enable the storage of page settings (so-called “persistent cookies”). In the latter case, you can find the storage period in the cookie settings of your web browser.
If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6 (1) point b GDPR, either for the execution of the contract or in accordance with Art. 6 (1) point f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can adjust the settings on your browser so that you are informed when cookies are set and can decide whether to accept them on a case-by-case basis, or to exclude the acceptance of cookies in certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5.1 Hubspot
We use the services of the following provider to provide an online appointment booking function: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
For the purpose of making appointments, first and last names as well as email addresses (and, if applicable, telephone numbers, if an appointment by telephone is requested) are collected in accordance with Art. 6 (1) point b GDPR and transmitted to the provider in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in effective customer management and efficient appointment organization.
After the appointment has been held or after the agreed appointment period has expired, your data will be deleted by the provider.
We have concluded an order processing contract with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
5.2 Hubspot
We use the email ticketing system of the following provider to process customer enquiries: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
If you send contact requests by email via our website, these are stored and organized in the ticket system to enable chronological processing and improve the service experience. You can always see the current status of the processing of your request via the individually assigned ticket number.
For the organization and processing of requests, personal data is collected and transmitted to the provider, stored and read in accordance with the extent of its provision, but in any case including the last name, first name and e-mail address.
The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in answering your request as quickly as possible and in optimizing our service offering in accordance with Art. 6 (1) point f GDPR.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
5.3 When you contact us (e.g. using the contact form or by email), personal data is processed – exclusively for the purpose of processing and answering your request and only to the extent necessary for this.
The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 (1) point f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) point b GDPR. Your data will be deleted if it can be inferred from the circumstances that the facts in question have been finally clarified, provided that there are no legal storage obligations to the contrary.
In accordance with Art. 6 (1) point b GDPR, personal data transmitted by you to us when opening a customer account will continue to be collected and processed to the extent necessary in each case. The required input data for opening an account can be seen on the input mask of the corresponding form on our website.
You can delete your customer account at any time by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no legal retention periods to the contrary and there is no legitimate interest on our part in further storage.
7.1 Registration for our email newsletter
If you register for our email newsletter, we will regularly send you information about our offers. The only information required to send the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter, which ensures that you only receive the newsletter if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) point a GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter is used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the controller named at the beginning. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use the data for other purposes that are permitted by law and about which we inform you in this statement.
7.2 HubSpot
Our e-mail newsletter is sent via this provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we provide your data provided during newsletter registration in accordance with Art. 6 para. 1 lit. f DSGVO to this provider so that the newsletter can be sent on our behalf.
Subject to your express consent in accordance with Art. 6 (1) point a GDPR, the provider also carries out a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the sent e-mails, which can measure opening rates and specific interactions with the contents of the newsletter. In doing so, end device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded an order processing contract with the provider that protects the data of our site visitors and prohibits the transfer of such data to third parties.
8.1 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) point b GDPR.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provided when you placed your order (name, address, email address) in order to personally inform you of upcoming updates within the legally prescribed period and in accordance with our legal information obligations pursuant to Art. 6 (1) point c GDPR, using a suitable means of communication (e.g. by post or email). Your contact details will be used strictly for the purpose of providing information about updates that we are obliged to provide and will only be processed by us to the extent necessary for the respective information.
In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
8.2 Chargebee
We use the following provider for order processing: CHARGEBEE Inc., 909 Rose Avenue, Suite 610, North Bethesda, MD 20852, USA
Name, address and, if applicable, other personal data will be passed on to the provider in accordance with Art. 6 (1) point b GDPR for the purpose of processing the online order. Your data will only be passed on to the extent that this is actually necessary for the processing of the order. The provider is also used for accounting. The provider processes incoming and outgoing invoices as well as, if applicable, our company's bank transactions in order to automatically capture invoices, match them to the transactions and create the financial accounting from this in a partially automated process.
If personal data is also processed in this context, the processing is carried out in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in the efficient organization and documentation of our business transactions.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
9.1 Google AdSense
This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 ESW5, Ireland (“Google”). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transferred to a Google server and stored there. In this context, data may also be transmitted to the servers of Google LLC. in the USA.
Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not merged with other data from Google. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.
All the processing described above, in particular reading information on the end device used via cookies and/or web beacons, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, Google AdSense will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
9.2 HubSpot
This website uses the software-based marketing service of the following provider to provide and synchronize various customer management services: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
The service enables the automated processing of feed activities, the control of advertising in marketing channels used and the success analysis of marketing measures, as well as centralized e-mail marketing and contact management.
Cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device and enable us to analyze your use of the website, are used to fulfill the various functions. In doing so, the cookies collect certain information, such as the IP address, the location, and the time of the page view.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by disabling this service in the “Cookie Consent Tool” provided on the website.
This does not affect other legal bases for data processing that are applied in the context of specific service functions (such as the requirement for express consent in accordance with Art. 6 (1) (a) GDPR when sending newsletters).
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
10.1 Google Analytics 4
This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text files on your device and collect certain information. The scope of this information also includes your IP address, which is, however, shortened by Google by the last digits in order to exclude a direct personal reference.
The information is transferred to Google servers and processed there. In this context, transfers to Google LLC based in the USA are also possible.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services relating to website activity and internet usage. The IP address transmitted and abbreviated by your browser as part of Google Analytics is not merged with other data from Google. The data collected in the course of using Google Analytics 4 is stored for a period of two months and then deleted.
All the processing described above, in particular the setting of cookies on the end device used, will only take place if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the “Cookie-Consent-Tool” provided on the website.
We have entered into a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites.
Demographic data
Google Analytics 4 uses the special function “demographic characteristics” and can use it to generate statistics that provide information about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) point a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can disable the “Personalized Advertising” feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de. Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) point a GDPR, set up an account on this website and log in to this account on various devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
This website uses “Google Tag Manager”, a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).
Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store any information on user terminals or read it out. Nor does the service perform any independent data analysis. However, when you visit a page, the Google Tag Manager transmits your IP address to Google, where it may be stored. It is also possible that it will be transmitted to Google LLC servers in the United States.
This processing will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, Google Tag Manager will not be used when you visit our website. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Further legal information about Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de.
This website uses the web analysis service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA.
With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analysis of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). The pseudonymization basically precludes any direct personal reference. A merge with other collected clear data about you does not take place.
All the processing described above, in particular the reading or saving of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
This website uses the web analysis service of the following provider: SalesViewer® GmbH, Huestr. 30, 44787 Bochum, Germany
With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analysis of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). The pseudonymization basically precludes any direct personal reference. A merge with other collected clear data about you does not take place.
All of the processing described above, in particular the reading or saving of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have given Google permission to link your internet and app browsing history to your Google Account and to use information from your Google Account to personalize the ads you view on the web. If you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/.
11.2 LinkedIn Insight
This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
This enables us to target visitors to our website who have already shown an interest in our shop and our products with personalized, interest-based advertising. The advertising material is displayed on the basis of a cookie-based analysis of past and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus to customize the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This way, you are shown advertising that most likely matches your product and information interests.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
11.3 Microsoft Advertising
This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
This enables visitors to our website who have already shown an interest in our shop and our products to be targeted with personalized, interest-based advertising. The display of the advertising material is based on a cookie-based analysis of past and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus to customize the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This way, you are shown advertising that most likely matches your product and information interests.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
11.4 releva.nz
This website uses retargeting technology from the following provider: releva GmbH, Feilnerstr. 10, 10969 Berlin, Germany
This enables us to target visitors to our website who have already shown an interest in our shop and our products with personalized, interest-based advertising. The advertising material is displayed on the basis of a cookie-based analysis of previous and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thus to adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. This means that you are shown advertising that most likely matches your product and information interests.
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used when you visit our site.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
11.5 Google Ads conversion tracking
This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use the Google Ads service to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In doing so, we pursue the aim of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Every Google Ads customer receives a different cookie. This means that cookies cannot be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that could be used to personally identify users. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain features of this website may not be available or may be limited if you have disabled cookies.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
11.6 Microsoft Advertising Universal Event Tracking
This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
To use Universal Event Tracking, a tag is placed on each page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes the user behavior on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is to statistically record and evaluate certain predefined goals, such as purchases or leads, in order to make the orientation and content of our offers more relevant to your interests. The tags are never used to personally identify users.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Google Web Fonts
This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you access a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transmitted to: Google LLC, USA
The processing of personal data in the course of establishing a connection with the font provider will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service using the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information about Google's data protection provisions can be found here: https://business.safety.google/intl/de/privacy/
Cookie consent tool
This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they visit the site in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate boxes. When the tool is used, all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the appropriate box. This ensures that such cookies are only set on the user's device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this process.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and, consequently, in a legally compliant design of our website.
Another legal basis for the processing is also Article 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Where necessary, we have concluded an order processing contract with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
Further information about the operator and the setting options for the cookie consent tool can be found directly in the corresponding user interface on our website.
14.1 The applicable data protection law grants you the following rights (rights of information and intervention) vis-à-vis the data controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective conditions of exercise:
14.2 RIGHT TO OBJECT
IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO FILE AN OBJECTION TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WHICH ARE WORTHY OF PROTECTION AND WHICH OUTWEIGH YOUR INTERESTS, fundamental rights and freedoms, or if the processing is for the purpose of enforcing, pursuing or defending legal claims.
IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of the processing and, if relevant, additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).
When processing personal data on the basis of express consent in accordance with Art. 6 (1) point a GDPR, the data concerned will be stored until you revoke your consent.
If there are legal retention periods for data that is processed in the context of legal or similar obligations on the basis of Art. 6 (1) point b GDPR, this data is routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfillment or initiation of a contract and/or there is no longer any legitimate interest on our part in further storage.
When processing personal data on the basis of Art. 6 (1) point f GDPR, this data is stored until you exercise your right of objection under Art. 21 (1) GDPR, unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) point f GDPR, this data is stored until you exercise your right of objection under Art. 21 (2) GDPR.
Unless otherwise provided in the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
